Mind Your Metrics

It's all about the metrics. For a long time, ROI has been the MVP of Team KPI. And while ROI can still throw a mean three pointer, other players are on the court and ready to show their value as a Key Performance Indicator. With new event moves like virtual, hybrid and even the return of in-person meetings, it's time to get your metrics playbook together now.

ROI, ROE, ROO or even ROP? How will you measure success? How will you Mind your Metrics? When you put your event's strategy together, consider how you want to measure success then get the right players in the line-up.

A dream team of KPIs will help evaluate the risks, make smarter decisions & elevate the game.

Wingspan Newsletter Volume 49