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A Parade Through Paris: Going for Gold

Bonjour! Every two years, the Olympic spectacular arrives draped in the pomp and ceremony of the host country. Of course, we are here to root for the athletes! But as event planners, we're here for more…the prelude and the party! So much to gather from the meticulous design and execution of the Olympic ceremonies. Planning these keystone events takes a team of creative artists and steely-eyed tactical professionals who can dream the dream and then execute the plan…oh do we know that well!


To craft an experience that is both grand in scale and deeply personal in its cultural resonance is no small task. With iconic landmarks, performances ranging from classical ballet to contemporary dance, and music that spanned the centuries, Paris opened with a creative journey through French history. The event designers weaved athletes and artists by land and sea with the Eiffel Tower a glittering centerpiece to the festivities.  The parade of athletes arriving via bateaux on the Seine and the iconic venues in which they will compete ushers in the enthusiasm and optimistic lift these games always provide.


Did we need to understand every element, decision, song or dance? No. Might we make some other decisions based on seeing the execution of the event? Yes. But we are planners and that's what we do. And as planners, we applaud the risks and rewards of this fantastic and unique celebration highlighting the depth and diversity of traditional and modern French culture.


Grab a glass of French bubbles, sit back and enjoy the games. Cheer for the global athletes who have worked hard to get to where they are, just like France has to host these games. And get ready to party in Paris during the closing ceremony. À votre santé!

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